The Business of Fashion

Under the Hood of the Fashion Industry:
The Business of Fashion

The fashion industry is a multi-trillion-dollar global industry; an industry in the business of making and selling clothes and fashion accessories. The fashion industry is primarily divided into four levels: Level 1-Textiles and Findings; Level 2-Apparel Manufactures; Level 3-Manufacturer-Owned Retailers/Outlets; and Level 4-Consumers.

This course is an advance study in fashion. Knowing how the industry is organized gives you the knowledge you need to successfully work or conduct business within the fashion industry at all levels. This course is for you if you want to know how the fashion business is organized as an industry. Go ahead and dive into the following 4 modules! Here’s what we’ll talk about:

MODULE 1: Fashion Textiles and Findings

MODULE 2: Apparel Manufactures

MODULE 3: Manufacturer-Owned Retailers/Outlets

MODULE 4: Consumers

If you take action and put the work in, at the completion of this course you should have a theoretical understanding of the following:

MODULE 1: Fashion Textiles and Findings

The textiles industry produces fashion fabrics/cloth & materials for fashion goods.

Materials/Fabrics
Zipper, Trims, and Buttons

MODULE 2: Apparel Manufacturers

The production of garments/clothing includes all steps needed to turn fabrics into finished-wearing apparel.

Product Manufacturing
Contracting Manufacturers

MODULE 3: Manufacturer-Owned Retailers/Outlets

Not only do manufacturers produce merchandise to be sold by retailers in general. Manufacturers often own their retail stores/outlets. After this module, you’ll understand the difference between general and manufacturer retailers.

Retailers
Manufacturer Retailers

MODULE 4: Consumers

Consumers have become competent and well-informed shoppers. They have developed excellent shopping habits and make intelligent shopping decisions. Today’s consumers dress better for less money. After this module, you’ll have a theoretical understanding of:

Consumer demographics and psychographics
Forecasting Consumer Demand

If you are wondering if this course is for you, well, consider this:

This course is for you if:

You are SERIOUSLY interested in fashion!
You are self-motivated and a real self-starter. Consistent!
Will to fully engage in the course content at a high level.
You are 100% committed to learning about the fashion industry at a high level.
You are willing to put in the time and effort, to truly learning and understanding the subject matter.
You are willing to TAKE ACTION with the fun sheets.

This course may NOT be for you if… –Be real with yourself.

You expect easy.
You are looking for an introduction to fashion. This is an advanced study.
You are less than motivated and expect to learn with little effort.
You expect any kind of financial or legal support or advice.
You tend to be negative, dramatic or blame outside circumstance for your results.
You are unwilling to take responsibility and TAKE ACTION.

Welcome to The Business of Fashion

YOUR journey in fashion starts NOW!

Join the Course - Click Here!